Marketing communications requires a special expertise. It is so important that carrying out advertising, public relations, promotion and personal sales components support each other's influence in the execution of coordinated and consistent. Marketing communication activities are implemented to achieve this integration.

İlyada Communication Consultancy determines and implements the most correct strategy to enable its clients to deliver their products and services to their target audiences. For this İlyada knows well the market in which its client shall operate, its competitors, novelties in the market and puts forward potential changes in the market. It activates its communication strategy, which is developed by it so that its product or services are delivered to their targets by means of different channels.