Following agenda, adopting up-to-date developments and fictionalizing future perspectives are of vital importance in communication activities of an organization. İlyada İletişim follows developments not only in its sector but also related sectos, national and international agenda. Even in different subjects, it calculates negative or positive momentum arising from situations occurred or possibly to be occurred and prepares strategies in consideration of these data. Messages are produced and transmitted to public via spokesmen or indirect spokesmen and media. Overseeing public susceptibility and perception, agenda is managed. Thanks to agenda management organization can be situated as a reference source.