We were born as a boutique agency and we are determined to be a boutique with our philosophy of doing business. We did not turn to be a press release factory, and we do not plan to do so.

We believe that communication is a method rather than a science. Therefore we don't have ready-made communication models that are taken from abroad and no PowerPoint presentations, which are subject to "Find and Change Process", that are presented to each potential client. We know that success of Y project prepared for X Company in America does not necessarily mean that the same will have success in Turkey as well.

We know that communication does not consist of a single stroke works, and we believe in continuity of communication.

We work for not ourselves but for the sake of communication of our business partners.

We express to business partners things which we believe and we defend our ideas to the end.

Our team knows and analyzes not only our business partners but also the sector in which they take part and creates strategies related with their business objectives so they become a reference source.

We consider ourselves as unsuccessful if our business partner whom we provide service fails to be leader in its sector in terms of recognation.

If any project, which we prepare for our business partners, fails to take part in media (thus in public opinion), then it is considered as "good-for-nothing". Though the media is not sole requirement for us regarding performed work, it is integral part of our work.

We think, work and produce as if we are news Agency while we are creating strategies. No press release is written, no interview is organized, and no events are arranged unless they have any news value.

We adjust contact and distance line within ethical conducts in our relationship with media. For this reason, İlyada is considered as a reliable reference source agency, which has prestige in the media.

We believe a mistake deletes all correct works. For this reason, the maximum care is shown for not making any mistake. Every performed work passes through quad control.

We do our best so we proudly stand behind our job.

Anyone who fails to speak and write fluently and correctly in Turkish and who doesn't follow the actuality and agenda may not work in our team.

We never wait from our business partners to send us a job, we run after them to find what can we do for them.

We never let our business partners to ask us the stage of Works, we do strick follow-up work.

Our aim is 100 percent customer satisfaction. We did not lose any customers so far.