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"Insulation is Investment" Campaign were implemented on behalf of İZODER (Association of Thermal Insulation, Waterproofing, Sound Insulation and Fireproofing Material Producers, Suppliers and Applicators) to create public awareness on insulation. In this context, the main strategy and according to this communication strategy and campaign plan were prepared. In addition to intensive media relations, low budget media purchases were planned and budgeted about 80 activities. Companies in the industry were visited by forming a sponsorship file and finally 18 companies agreed to be sponsor for campaign and a total sum of 780.000 dollars was obtained as sponsorship income. Thanks to "Insulation is Investment" Campaign, the investment consciousness considerably increased in Turkey while industry had a growth of 30 percent.
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